From the Shamrock Media Group website:
WHY WOULD I NEED PROMOTION?
Radio stations receive hundreds of CDs every month but very few are reviewed by programmers, which is the first step to airplay. Programmers must be solicited via personal relationships for feedback on the artist and song prior to consideration for airplay. By actively connecting with programmers, radio promotion specialists are able to move your release from the “unknown” CD stack to the “for consideration” CD stack and then into the decision-making process that leads to a position in a station’s playlist. Feedback from radio programmers is provided to you in detailed bi-weekly reports. Radio promoters are also able to arrange on-air interviews and private staff performances which increase the probability of radio support and audience response
WHY CAN’T I PROMOTE THE SINGLE MYSELF?
There are five main reasons to hire a professional radio promoter
1. Established Relationships
2. Professional Industry Methods
3. Direct Contact With Programmers
4. Experience & Knowledge
5. Full-Time Attention
WHAT ARE THE COSTS ASSOCIATED WITH RADIO PROMOTION?
There are several options depending on which format your music is promoted to, or a combination of formats for the widest audience impact. Shamrock consistently delivers music to radio programmers on a “life of the single” basis which ensures maximum radio exposure. Each single is given a 3-4 week setup period prior to the set add and impact date, during which each programmer is introduced to the single.
